Young C. Chu
Online reputation management is a relatively a new industry. This has been brought t- the forefront of professionals. Due t- the overwhelming and unpredictable nature of both amateur user-generated content and professional journalistic content, the visitors are provided with a lot of opportunities. The visitors have t- fill out the account registration process that includes email address, geographical location, date of birth and name. This is how the online reputation management called the ORM monitors the online content and spreads the information t- the visitors. Many of the contents were user created and user generated.
The journalism contents are sponsored by traditional media and news giants. In many cases, these contents were sponsored by reviews, blogs and specialized websites that dealt with the particular subject. The ORM was formed t- mange the consumer generated media. As, the consumer generated media (CGM) grew with the rise of user based online content and the social media, it started t- affect the search results, more and more. Hence, managing these results became an important criterion.
eBay was the first company t- harness the power of CGM’s feedback. By providing feedbacks about the buyers and sellers, the reputations of the clients were known t- the customers, wh- purchased the products. This helped them t- decide on their purchase.
There are some review websites that had been abused. Some users practiced fraud and filed many false complaints against various businesses. They got people t- post false experience that they had with other companies, although, such an incident had never happened. This is how; they ruined the people’s reputations and the company’s reputation.
Online Reputation Management must undertaken by businesses t- avoid negative effects and any other circumstances it may cause t- them.
Young C. Chu
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